A business management graduate from the United Kingdom, Ruchir Modi is a Director of Godfrey Phillips India Ltd, and began his journey towards bringing innovation to India with a far-reaching vision to reach out to the masses and deliver them with the best of products and services. One of the India’s leading entrepreneurs, he believes in following a pragmatic approach, which boosts him to achieve success in today’s changing era. He is also the director of Modi Enterprises, and is spearheading the digital transformation of the business.