Startups are a growing phenomenon in India, with a lot of stories about new ventures being brought up by startups doing the rounds. But why is it that makes people think that startups are over-rated in India? Is it because the Indian employers are considered much brainier by the rest of the world?

One reason for why Indian startups are rated highly, I believe, maybe because the Indian market has a lot of untapped potential within it, which gives new entrepreneurs ample opportunity to make money.

We see a lot of startups with the potential to evolve into great ventures, but they do not cross that mark because of unsuitable business models and such. So how can someone tackle that? By making sure to bring the standards up to a world class level.

There is ample amount of opportunities in the Indian market for aspiring entrepreneurs, but finding the correct fit between your product and the market you wish to enter, will be that fine line between success and failure. After all, you need to be different from others to make that impact.

Data and statistics taken by eminent associations like NASSCOM, all claim that India will be the 4th largest base for startups, and the number of startups will see an exponential increase in the coming years. It is also expected that these startups will flourish in the top 6 cities; Bengaluru, New Delhi, Mumbai, Hyderabad, Pune and Chennai.

Contrary to public belief, an entrepreneur alone, does not build a startup. There are a lot of intricate details and processes that are required to bring out that one great idea, execute it and convert it to the perfect business model. And there are a lot of support systems, an ecosystem, if you will, that is relevant to the support of these startups.

These ecosystems are complex, no doubt about that, but these systems are that which can highly increase the startups’ success. The more balanced the ecosystem is, the better the chances are for the success of the startup.

Moreover, the value of an idea lies in how creatively it can be developed and implemented because, in the world of entrepreneurs, innovation trumps tradition, hands down!

So, my advice to all the future aspiring entrepreneurs would be, do fewer things, but deliver the absolute best, and much more than expected!